LinkedIn is the site that professionals visit to showcase their skills, network with industry leaders, and improve their personal brand. One such overlooked yet powerful feature is customizing your LinkedIn URL. A personalized URL makes it easier for people to share your profile, improves visibility, and gives a more polished professional look to your online presence.
In this blog, we are going to walk you through how to customize your LinkedIn URL and provide seven great examples to inspire you.
Why Customize Your LinkedIn URL?
Professionalism: A custom URL looks much cleaner and more professional compared to the default one, which has random numbers and letters.
Memorability: A simple and relevant URL is easier to remember and share with others.
SEO Benefits: Search engines favor clean URLs, so your profile is more likely to be shown in search results.
Personal Branding: Your LinkedIn URL can match your name, business, or niche, thus adding to the consistency of your brand.
How to Customize Your LinkedIn URL
Follow these simple steps to create your customized LinkedIn URL:
Log In: Go to LinkedIn and log in to your account.
Access Profile Settings: Click on your profile picture and select “View Profile.”
Edit Public Profile & URL: On the right side of the page, you’ll see an option to “Edit public profile & URL.” Click on it.
Customize URL: Under “Edit your custom URL” in the top-right corner, click the pencil icon and enter your desired URL.
Save Changes: Once you’ve entered your custom URL, click “Save.”
Pro Tip: Use your full name or a professional identifier that reflects your brand
Best Practices for Customizing Your LinkedIn URL
Keep It Simple: This is the commonest method-just use your full name, or a familiar variation.
Avoid Special Characters: Use only letters, numbers, and hyphens.
Make It Relevant: If your name is common, add your profession, niche, or company name.
Stay Consistent: Match your LinkedIn URL with other social media profiles for a cohesive online presence.
7 LinkedIn URL Examples for Inspiration
1. First and Last Name
Example: linkedin.com/in/johndoe
Using your full name is a straightforward and professional approach.
2. Name with Profession
Example: linkedin.com/in/johndoe-marketing
If your name is common, include your profession to stand out.
3. Initials and Last Name
Example: linkedin.com/in/jdsmith
This is a clean and concise option, especially if your full name is taken.
4. Name with Industry Keyword
Example: linkedin.com/in/janesmith-design
Add an industry keyword to highlight your expertise.
5. Business or Brand Name
Example: linkedin.com/in/techsolutions
Perfect for entrepreneurs or business owners looking to promote their brand.
6. Name with Location
Example: linkedin.com/in/mikejohnson-nyc
Including your location can make your profile more relevant for local connections.
7. Unique Identifier
Example: linkedin.com/in/creativekate
A creative twist that reflects your personality or niche.
Tips for Choosing the Perfect LinkedIn URL
Keep It Simple: Avoid using special characters or complex numbers.
Be Consistent: Your LinkedIn URL should be consistent with your other social media handles.
Use Keywords: Blend industry-related terms to increase discoverability.
Avoid Overpersonalization: Your URL should be professional and relevant to your field.
Conclusion
Customize your LinkedIn URL: It's a small action that can have a big impact on your professional online presence. It improves your branding, enhances visibility, and makes networking seamless. Use the examples and tips above to create a URL that represents you and your career aspirations effectively.
Take a few minutes to update your LinkedIn URL today and make a lasting impression!
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