What is Inbound Marketing and Outbound Marketing: Difference, Strategies and Examples
Two methods of building relationships on LinkedIn, the world's largest professional networking platform, are Follow and Connect. The two options allow users to interact and stay updated; however, they serve distinct purposes. Understanding the difference between these features can help you optimize your LinkedIn presence and achieve your professional goals.
What Does It Mean to Connect on LinkedIn?
When you send or accept a connection request on LinkedIn, you establish a two-way relationship. This means:
Both users can view each other’s full profiles.
You can send direct messages to each other.
You’re included in each other’s network, expanding mutual reach for posts, endorsements, and recommendations.
Connections are ideal for building close, interactive professional relationships, such as with colleagues, clients, or industry peers.
What Does It Mean to Follow on LinkedIn?
When you choose to follow someone on LinkedIn, you’re subscribing to their updates without forming a two-way connection. Here’s what happens:
You can see their public posts, articles, and activity in your feed.
They don’t automatically follow you back or gain access to your profile.
Following is one-way, similar to how platforms like Twitter work.
Following is ideal for keeping up with thought leaders, influencers, or companies whose content you find valuable without requiring personal interaction.
Key Differences Between Follow and Connect
Feature | Connect | Follow |
Relationship Type | Two-way | One-way |
Direct Messaging | Available | Not available |
Access to Profile | Both users can view full profile | Limited to public profile only |
Content Updates | Appear in each other’s feed | Only follower sees updates |
When to Use Follow vs. Connect
When to Connect:
Colleagues: Build professional ties with coworkers.
Clients or Partners: Strengthen relationships with people you work with directly.
Networking Events: Add individuals you meet at conferences or seminars.
When to Follow:
Influencers and Thought Leaders: Stay informed about industry trends.
Companies: Monitor organizational updates and job postings.
High-Profile Professionals: Engage with content from people who might not accept connection requests.
Can You Both Follow and Connect?
Yes, when you connect with someone, you automatically follow them. However, you can choose to unfollow a connection if you prefer not to see their updates in your feed.
Optimizing Your LinkedIn Strategy
Set Clear Goals: Determine whether you want to enlarge your personal network (connection) or stay updated with specific topics (follow).
Customize Invitations: When connecting, personalize your message to explain why you’re reaching out.
Engage Meaningfully: Engage and, like or comment/share whatever posted, to grow visibility, reputation as well as friendship.
Conclusion
Both Follow and Connect are important features on LinkedIn. They serve different purposes and are useful in different situations. Knowing the difference can help you use these tools effectively to expand your network, stay informed, and achieve your professional objectives.
Choosing the right option depends on your goals. Are you building a professional network or simply seeking inspiration from thought leaders?
Feel free to comment below if you’ve got questions about LinkedIn or networking tips!
Know More >> https://scrapelead.io/blog/what-is-the-difference-between-follow-and-connect-on-linkedin/